Propagate Sightline

Our Faces in the Crowd and Alongside AI series, as well as additional ideas, thoughts, and resources.

Faces in the Crowd

In a rising sea of AI messaging and overwhelm, our people continue to rise to the top. Get to know us, one by one.

A Quick Introduction to Faces in the Crowd

A two-minute intro into our new employee spotlight series.

Faces in the Crowd: Jeff Costa

Spend a few minutes getting to know the man behind some of our most iconic branding work.

Faces in the Crowd: Cynde Smith

Take a spin with the woman behind our writing, client strategy, and motorcycle rides through the Daks.

Alongside AI

Perspectives on working, creating, and thinking in an AI-crowded world.

The Uncanny Competence Problem

AI-generated content doesn’t make your skin crawl. It doesn’t make you feel anything at all. That’s the problem—and it’s more dangerous than bad writing.

AI for Business: Is a Facitfällan Imminent?

A Swedish calculator company dominated its market — then disappeared. What their story means for businesses navigating AI.

The SEO Shift (Part One)

60% of searches now end without a click. Here’s what changed in 2025 and what our clients did differently.

The SEO Shift (Part Two)

Your customers are asking AI for answers. This post is about how you become one of them.

Why We’re (Still) OK With Using the Em Dash

The em dash has been a staple of great writing for centuries—from Shakespeare to Dickens to Brontë. Just because AI learned it from us doesn’t mean we should stop using it.

Speed Up Your Bookkeeping with Claude Code

An example of how to use Claude Code to create lightweight, effective software for your own daily use.

Let's Talk About Your Spark.

Learning about your organization, goals, and challenges is the first step to us helping you propagate your ideas. Let's get on a call for 30 minutes to chat. We want to know all about you and what fuels you.

Schedule 30 Minutes with Us.